All issues

October 2026

• 15 October 202694% of GTM leaders just said AI is not replacing their team

  Over the last 18 months I've read a lot of predictions about the end of the sales rep.

• 12 October 2026You're probably emailing the same list as your competitors

  Most outbound lists get built the same way.

• 9 October 2026I speedran a full cold email campaign using only AI

  I built an entire outbound campaign from scratch without opening a single spreadsheet or clicking a single filter. Everything ran through Claude Code with…

• 6 October 2026If they hadn't sent this cold email in 2017, they wouldn't have made $400 million

  Over the last few years I've heard every excuse for not doing cold outreach.

• 1 October 2026If I were a founder or a C-suite exec at a software company, I'd send this to my sales team today

  Over the last two years I've watched the outbound stack get more complicated, not less.

September 2026

• 29 September 202690% of our GTM is automated. The 10% that isn't is the only reason it works.

  Over the last three years I've watched a lot of companies try to remove that 10%.

August 2026

• 13 August 2026The 10% we refuse to automate

  The 10% that isn't is the only reason any of it works.

• 11 August 2026Artisan is hiring a human BDR

  Artisan spent $2M on billboards telling the world to stop hiring humans.

July 2026

• 2 July 2026The 4 non-negotiables of any outbound GTM strategy

  Over the last few years I've seen thousands of outbound GTM strategies.

June 2026

• 25 June 2026Signal-led outbound stopped working. It's probably not your copy.

  Over the last six months I've watched a lot of teams hit the same wall.

• 23 June 2026POV: You just got hired as an SDR. Your job? Sell AI SDRs.

  Preaching that it's the new way to do outbound.

• 18 June 2026I just saw my AI sales bot and AI marketing bot have a fight about lead quality.

  The same fight humans have been having for 20 years.

• 16 June 2026How to book WAY more sales calls with one easy change.

  Over the last few years I've watched a lot of teams try to fix their booking rates.

• 9 June 2026$250M to $1.2B by giving the best reps the best leads

  Alex Hormozi told a story recently about a company that went from $250M to $1.2B in sales.

• 4 June 2026Speed-to-lead will 2X your revenue (no joke)

  Speed to lead will double your revenue (no joke)

May 2026

• 21 May 2026If your sales reps are list-building, you don't have a sales team

  Over the last few years I've walked into a lot of B2B sales teams.