# The GTM Game > The GTM Game is a free newsletter and podcast about B2B go-to-market, sales and outbound, from Tom Grainger, founder of Advanced Client. Written in British English. The GTM week, minus the noise. Written by people who build outbound systems for a living. - Format: free email newsletter, plus a podcast of the same name - Topics: B2B go-to-market, outbound, sales teams, GTM engineering, signals, LinkedIn - Written by: Tom Grainger (founder, Advanced Client), who also hosts the podcast - Language: British English - Subscribers: 1,000+ - Subscribe: https://thegtmstudio.beehiiv.com/subscribe - Backed by: Advanced Client (https://advancedclient.io). No paid sponsors. ## Pages - [Home](https://thegtmgame.com/): what the newsletter is, who it's for and what's in each issue - [About](https://thegtmgame.com/about): who writes it and how it's written - [FAQ](https://thegtmgame.com/faq): short answers to common questions - [All issues](https://thegtmgame.com/archive): full text of 16 recent issues - [Full text for LLMs](https://thegtmgame.com/llms-full.txt): every page and issue in one plain-text file - [RSS](https://thegtmgame.com/rss.xml) ## Podcast - [Spotify](https://open.spotify.com/show/75gf80IyktSJgu1LMEZgl9) - [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-gtm-game/id1876268662) - [YouTube](https://www.youtube.com/playlist?list=PLBOJLBQSvUQYe3xt1cQ1EOfmI06VWbb4j) ## Recent issues - [94% of GTM leaders just said AI is not replacing their team](https://thegtmgame.com/issues/94-of-gtm-leaders-just-said-ai-is-not-replacing-their-team) (15 October 2026): Over the last 18 months I've read a lot of predictions about the end of the sales rep. - [You're probably emailing the same list as your competitors](https://thegtmgame.com/issues/you-re-probably-emailing-the-same-list-as-your-competitors) (12 October 2026): Most outbound lists get built the same way. - [I speedran a full cold email campaign using only AI](https://thegtmgame.com/issues/i-speedran-a-full-cold-email-campaign-using-only-ai) (9 October 2026): I built an entire outbound campaign from scratch without opening a single spreadsheet or clicking a single filter. Everything ran through Claude Code with… - [If they hadn't sent this cold email in 2017, they wouldn't have made $400 million](https://thegtmgame.com/issues/if-they-hadn-t-sent-this-cold-email-in-2017-they-wouldn-t-have-made-400-million) (6 October 2026): Over the last few years I've heard every excuse for not doing cold outreach. - [If I were a founder or a C-suite exec at a software company, I'd send this to my sales team today](https://thegtmgame.com/issues/if-i-were-a-founder-or-a-c-suite-exec-at-a-software-company-i-d-send-this-to-my-sales-team-today) (1 October 2026): Over the last two years I've watched the outbound stack get more complicated, not less. - [90% of our GTM is automated. The 10% that isn't is the only reason it works.](https://thegtmgame.com/issues/90-of-our-gtm-is-automated-the-10-that-isn-t-is-the-only-reason-it-works) (29 September 2026): Over the last three years I've watched a lot of companies try to remove that 10%. - [The 10% we refuse to automate](https://thegtmgame.com/issues/the-10-we-refuse-to-automate) (13 August 2026): The 10% that isn't is the only reason any of it works. - [Artisan is hiring a human BDR](https://thegtmgame.com/issues/artisan-is-hiring-a-human-bdr) (11 August 2026): Artisan spent $2M on billboards telling the world to stop hiring humans. - [The 4 non-negotiables of any outbound GTM strategy](https://thegtmgame.com/issues/the-4-non-negotiables-of-any-outbound-gtm-strategy) (2 July 2026): Over the last few years I've seen thousands of outbound GTM strategies. - [Signal-led outbound stopped working. It's probably not your copy.](https://thegtmgame.com/issues/signal-led-outbound-stopped-working-it-s-probably-not-your-copy) (25 June 2026): Over the last six months I've watched a lot of teams hit the same wall. - [POV: You just got hired as an SDR. Your job? Sell AI SDRs.](https://thegtmgame.com/issues/pov-you-just-got-hired-as-an-sdr-your-job-sell-ai-sdrs) (23 June 2026): Preaching that it's the new way to do outbound. - [I just saw my AI sales bot and AI marketing bot have a fight about lead quality.](https://thegtmgame.com/issues/i-just-saw-my-ai-sales-bot-and-ai-marketing-bot-have-a-fight-about-lead-quality) (18 June 2026): The same fight humans have been having for 20 years. - [How to book WAY more sales calls with one easy change.](https://thegtmgame.com/issues/how-to-book-way-more-sales-calls-with-one-easy-change) (16 June 2026): Over the last few years I've watched a lot of teams try to fix their booking rates. - [$250M to $1.2B by giving the best reps the best leads](https://thegtmgame.com/issues/250m-to-1-2b-by-giving-the-best-reps-the-best-leads) (9 June 2026): Alex Hormozi told a story recently about a company that went from $250M to $1.2B in sales. - [Speed-to-lead will 2X your revenue (no joke)](https://thegtmgame.com/issues/speed-to-lead-will-2x-your-revenue-no-joke) (4 June 2026): Speed to lead will double your revenue (no joke) - [If your sales reps are list-building, you don't have a sales team](https://thegtmgame.com/issues/if-your-sales-reps-are-list-building-you-don-t-have-a-sales-team) (21 May 2026): Over the last few years I've walked into a lot of B2B sales teams.