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About The GTM Game
What it is
The GTM Game is a free email about B2B go-to-market, sales and outbound. Issues cover recent deals, funding rounds, launches and data, with sources, plus a few links worth your time and Tom's own take on what it means for people running sales. More than 1,000 people subscribe.
There's a podcast of the same name where Tom talks to GTM leaders about how they run go-to-market. It's on Spotify, Apple Podcasts and YouTube.
You can read recent issues here.
Who writes it
Tom Grainger
Founder @ Advanced Client | Forward Deployed GTM Engineering for B2B companies
Tom writes the newsletter and hosts the podcast. He runs Advanced Client, a UK company that builds outbound and GTM systems for B2B companies.
Louis Young
Founder & COO @ Advanced Client | Complex GTM Engineering for B2B companies
Louis is Tom’s co-founder at Advanced Client, where he’s COO.
Who's behind it
The GTM Game is run by Tom's company, Advanced Client. Advanced Client embeds a Forward Deployed GTM Engineer in your team to build your GTM systems, like signals, outbound and CRM, so you don’t have to hire one.
There are no paid sponsors. Each issue ends with a short line about Advanced Client instead.
How it's written
The news section sticks to facts and links to where each story came from. Opinion is labelled as Tom's take, and it's his own words. Posts from LinkedIn are copied word for word and link back to the original.
Get in touch
The easiest way to reach Tom is to message him on LinkedIn.
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