The GTM Game

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Newsletter issues and podcast episodes, grouped by what they’re about.

Outbound and cold outreach

6 issues · 3 podcast episodes

Cold email, cold calling and how outbound strategies get built.

AI SDRs and automation

7 issues · 2 podcast episodes

What AI and automation should and shouldn’t do in a sales team.

Signal-led selling

4 issues

Using buying signals to decide who to contact and when.

Speed to lead and lead routing

4 issues

How fast leads get a response, who gets them, and getting meetings booked.

ICP and list building

4 issues · 1 podcast episode

Defining who to sell to and building the list without wasting reps’ time.

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