Before any outreach there’s the question of who to target. These issues cover defining an ideal customer profile, mapping a market properly rather than running the same search as everyone else, and why reps shouldn’t be the ones building lists.
Defining best-fit accounts and mapping the market is the first step when Tom’s agency, Advanced Client, builds a GTM system.
Issues (4)
- You're probably emailing the same list as your competitors
Most outbound lists get built the same way.
- I speedran a full cold email campaign using only AI
I built an entire outbound campaign from scratch without opening a single spreadsheet or clicking a single filter. Everything ran through Claude Code with…
- The 4 non-negotiables of any outbound GTM strategy
Over the last few years I've seen thousands of outbound GTM strategies.
- If your sales reps are list-building, you don't have a sales team
Over the last few years I've walked into a lot of B2B sales teams.
Podcast episodes (1)
- Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io)
With Matthew Putnam, head of sales at Prospeo. 55 min, with transcript.
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