# Speed to lead and lead routing

How fast leads get a response, who gets them, and getting meetings booked.

What happens after someone shows interest: how quickly they hear back, which rep gets the lead, whether sales and marketing agree on what counts as qualified, and how easy it is to book a call. These issues are about that handover.

Qualifying, routing and responding to every inbound hand-raise is part of the inbound engine [Advanced Client’s GTM engineers](https://advancedclient.io) build.

## Issues

- [I just saw my AI sales bot and AI marketing bot have a fight about lead quality.](https://thegtmgame.com/issues/i-just-saw-my-ai-sales-bot-and-ai-marketing-bot-have-a-fight-about-lead-quality) (18 June 2026): The same fight humans have been having for 20 years.
- [How to book WAY more sales calls with one easy change.](https://thegtmgame.com/issues/how-to-book-way-more-sales-calls-with-one-easy-change) (16 June 2026): Over the last few years I've watched a lot of teams try to fix their booking rates.
- [$250M to $1.2B by giving the best reps the best leads](https://thegtmgame.com/issues/250m-to-1-2b-by-giving-the-best-reps-the-best-leads) (9 June 2026): Alex Hormozi told a story recently about a company that went from $250M to $1.2B in sales.
- [Speed-to-lead will 2X your revenue (no joke)](https://thegtmgame.com/issues/speed-to-lead-will-2x-your-revenue-no-joke) (4 June 2026): Speed to lead will double your revenue (no joke)

## Other topics

- [Outbound and cold outreach](https://thegtmgame.com/topics/outbound)
- [AI SDRs and automation](https://thegtmgame.com/topics/ai-sdrs-and-automation)
- [Signal-led selling](https://thegtmgame.com/topics/signal-led-selling)
- [ICP and list building](https://thegtmgame.com/topics/icp-and-list-building)

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