# Signal-led selling

Using buying signals to decide who to contact and when.

Signal-led selling means using events like hiring, funding, job changes or website visits to decide which accounts to work and when. These issues cover what to track, how to keep signals fresh, and what to check when signal-led outbound stops working.

Signal-led targeting is at the core of the GTM systems [advancedclient.io](https://advancedclient.io) builds for B2B companies, inside the tools they already use.

## Issues

- [If I were a founder or a C-suite exec at a software company, I'd send this to my sales team today](https://thegtmgame.com/issues/if-i-were-a-founder-or-a-c-suite-exec-at-a-software-company-i-d-send-this-to-my-sales-team-today) (1 October 2026): Over the last two years I've watched the outbound stack get more complicated, not less.
- [90% of our GTM is automated. The 10% that isn't is the only reason it works.](https://thegtmgame.com/issues/90-of-our-gtm-is-automated-the-10-that-isn-t-is-the-only-reason-it-works) (29 September 2026): Over the last three years I've watched a lot of companies try to remove that 10%.
- [The 4 non-negotiables of any outbound GTM strategy](https://thegtmgame.com/issues/the-4-non-negotiables-of-any-outbound-gtm-strategy) (2 July 2026): Over the last few years I've seen thousands of outbound GTM strategies.
- [Signal-led outbound stopped working. It's probably not your copy.](https://thegtmgame.com/issues/signal-led-outbound-stopped-working-it-s-probably-not-your-copy) (25 June 2026): Over the last six months I've watched a lot of teams hit the same wall.

## Other topics

- [Outbound and cold outreach](https://thegtmgame.com/topics/outbound)
- [AI SDRs and automation](https://thegtmgame.com/topics/ai-sdrs-and-automation)
- [Speed to lead and lead routing](https://thegtmgame.com/topics/speed-to-lead-and-lead-routing)
- [ICP and list building](https://thegtmgame.com/topics/icp-and-list-building)

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