# Outbound and cold outreach

Cold email, cold calling and how outbound strategies get built.

Outbound is reaching out to people who haven’t contacted you yet, by email, phone or LinkedIn. These issues cover what an outbound strategy needs in place, why lists and signals matter more than copy, and why cold outreach is still worth doing.

A lot of this comes from Tom’s day job at [Advanced Client](https://advancedclient.io), which designs and installs outbound systems for B2B companies.

## Issues

- [You're probably emailing the same list as your competitors](https://thegtmgame.com/issues/you-re-probably-emailing-the-same-list-as-your-competitors) (12 October 2026): Most outbound lists get built the same way.
- [I speedran a full cold email campaign using only AI](https://thegtmgame.com/issues/i-speedran-a-full-cold-email-campaign-using-only-ai) (9 October 2026): I built an entire outbound campaign from scratch without opening a single spreadsheet or clicking a single filter. Everything ran through Claude Code with…
- [If they hadn't sent this cold email in 2017, they wouldn't have made $400 million](https://thegtmgame.com/issues/if-they-hadn-t-sent-this-cold-email-in-2017-they-wouldn-t-have-made-400-million) (6 October 2026): Over the last few years I've heard every excuse for not doing cold outreach.
- [The 4 non-negotiables of any outbound GTM strategy](https://thegtmgame.com/issues/the-4-non-negotiables-of-any-outbound-gtm-strategy) (2 July 2026): Over the last few years I've seen thousands of outbound GTM strategies.
- [Signal-led outbound stopped working. It's probably not your copy.](https://thegtmgame.com/issues/signal-led-outbound-stopped-working-it-s-probably-not-your-copy) (25 June 2026): Over the last six months I've watched a lot of teams hit the same wall.
- [How to book WAY more sales calls with one easy change.](https://thegtmgame.com/issues/how-to-book-way-more-sales-calls-with-one-easy-change) (16 June 2026): Over the last few years I've watched a lot of teams try to fix their booking rates.

## Podcast episodes

- [How to beat the VC treadmill with Ajinkya from Trellus (Trellus.ai)](https://thegtmgame.com/podcast/how-to-beat-the-vc-treadmill-ajinkya-trellus) (3 March 2026), with Ajinkya (AJ), co-founder of Trellus
- [Why AI Won’t Replace Great Salespeople With Jack Porter From BirdDog (getbirddog.ai)](https://thegtmgame.com/podcast/why-ai-wont-replace-great-salespeople-jack-porter-birddog) (18 February 2026), with Jack Porter from BirdDog
- [Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io)](https://thegtmgame.com/podcast/why-value-beats-volume-in-gtm-matt-prospeo) (10 February 2026), with Matthew Putnam, head of sales at Prospeo

## Other topics

- [AI SDRs and automation](https://thegtmgame.com/topics/ai-sdrs-and-automation)
- [Signal-led selling](https://thegtmgame.com/topics/signal-led-selling)
- [Speed to lead and lead routing](https://thegtmgame.com/topics/speed-to-lead-and-lead-routing)
- [ICP and list building](https://thegtmgame.com/topics/icp-and-list-building)

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