# Topics

Newsletter issues and podcast episodes from The GTM Game, grouped by what they're about.

- [Outbound and cold outreach](https://thegtmgame.com/topics/outbound): Cold email, cold calling and how outbound strategies get built. (6 issues, 3 episodes)
- [AI SDRs and automation](https://thegtmgame.com/topics/ai-sdrs-and-automation): What AI and automation should and shouldn’t do in a sales team. (7 issues, 2 episodes)
- [Signal-led selling](https://thegtmgame.com/topics/signal-led-selling): Using buying signals to decide who to contact and when. (4 issues)
- [Speed to lead and lead routing](https://thegtmgame.com/topics/speed-to-lead-and-lead-routing): How fast leads get a response, who gets them, and getting meetings booked. (4 issues)
- [ICP and list building](https://thegtmgame.com/topics/icp-and-list-building): Defining who to sell to and building the list without wasting reps’ time. (4 issues, 1 episodes)

See also the [glossary](https://thegtmgame.com/glossary) and [all issues by date](https://thegtmgame.com/archive).

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